Coors Beer

The Coors brand is perhaps one of the most emblematic in American beer. Adolph Coors was born in Barmen, Prussia in 1847. At the age fourteen he became a brewer’s apprentice in Dortmund. In 1868, he immigrated to Baltimore and soon thereafter to Chicago.

He was looking to start a brewery but did not have the financial wherewithal and so took on a partner named Jacob Schuler.

In 1873, Coors and Schuler opened the Golden Brewery in Golden Colorado. Shuler put up most of the money, and Coors provided the brewing knowledge. The business thrived and by 1880 Coors was able to buy out Schuler and become the sole proprietor of Adolph Coors Golden Brewery.

Although increasing production and developing new packaging, Coors was very conservative about its brewing methods. Coors beer was not pasteurized, but cold filtered and shipped in specially insulated rail cars and trucks.

During the Prohibition years in Colorado, Coors stayed business by making near beer (non-alcoholic beer) and malted milk.

During World War II, half of the beer Coors produced went to the military. By 1945, the brewery in Golden produced 300,000 barrels.

Initially a regional beer company that was limited by legal restrictions that kept it from distribution beyond the West, it was not until the early 1990s that Coors attained nationwide distribution.

Coors is a major sponsor and has become a household name through it multimillion –dollar campaigns.
Coors Beer