In 1930 his nephew, Walther Jacobs, joined the firm, fresh from the United States, where he had learned the value of advertising.
Jacobs Coffee |
With the aggressive salesmanship, slick packaging and slogan such as ‘Jacobs Coffee – Satisfaction Down to the Last Bean’ the company expanded during Hitler’s Third Reich.
Klaus Johann Jacobs took over his family coffee trading business after establishing a holding company in Zurich in 1974. He then moved the Zurich and subsequently merged (1982) it with Suchard-Tobler to create the international coffee and confectionary giant Jacobs Suchard AG.
Kraft Jacobs Suchard was created in 1993 by the combination of Kraft General Foods Europe and Jacobs Suchard and is part of Kraft Foods.
Jacobs Coffee