In 1929, the first Coca-Cola vending machines were installed in Germany. Only one year later, the German branch of the Coca-Cola Company was founded in Essen. The first advertising slogan was: ‘delicious – refreshing’
At the Coca-Cola convention held in 1938 the brand was portrayed as the drink for enthusiastic Nazis. It was a great rally to celebrate Coca-Cola’s tenth anniversary in Germany.
During World War II, the Coca-Cola Company never ceased produce beverages in Germany, but due to shortage of ingredients available in wartime, Fanta served as a substitute for Coca-Cola.
After World War II, its production rose vastly and new factories were built in Hamburg, Frankfurt, Kassel, Stuttgart, and Nuremberg.
Coca-Cola’s big breakthrough in Germany came after World War II, when Coca-Cola plants followed US soldiers who were stationed there.
In 1965, with the Coca-Cola bottling subsidiaries in one hundred and twenty countries, West Germany was the soft drinks largest market outside the United States and it had the next highest per capita consumption, thirty six bottles a year.
After 1989 and the fall of the Berlin Wall Coca-Cola expanded into the former German Democratic Republic.
History of Coca-Cola in Germany
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