Pharmacist John Pemberton, who invented a stimulating new soft drink in 1886, originally used plain bottles with paper labels to sell the Coca-Cola syrup to shops or ‘soda fountains’.
The earliest bottles known to contain Coca-Cola were the Hutchinson stoppered variety. The words Coca-Cola appear in either block print or script lettering on the bottles. Coca-Cola introduced its contour bottle design in 1899.
Carbonated water was used and bottles so that people could enjoy the soft drink away from the soda fountains.
Crown top, straight sided bottles replaced the heavier, cruder Hutchinson bottles in the early 1900s. Between 1902 and 1915, the ever increasing number of Coca-Cola franchises filled millions of crown-top bottles.
In 1915, Coca-cola bottlers hired the Root Glass Company to design, curved-glass Coca-Cola bottle. Root Glass is one of about 30 glass bottle manufactories in the country that has received a form letter with an invitation to submit a new and distinctive bottle for Coca-Cola.
The company wanted a bottle design that was notably distinctive, so that the identity of their product would immediately be recognized wherever it was bottled, whenever it was sold and wherever it was held in a customer’s hand.
The curved glass bottles was different enough from other bottles that Coca-Cola was able to register it as a trademark and undoubtedly the most recognizable product package in the world. The first patent was issued on Nov 16, 1915.
From 60s through the 90s, the original curved bottle has been, by far the most prominently used package in television advertising for Coca-cola around the world.
History of Coca-Cola bottle
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